Recently, I was asked by a client of mine to describe some of the services that Google offers. Such as what is Search Console, Google APPS now known as G Suite, SEO, AdWords, Google Analytics, etc. I realize that a lot of this information is in a popular video format from Google themselves. So I've put together a short, but very useful collection of helpful Google explanation videos. And I helped my client discover new Google services, great success! I hope this helps, please let me know if I need to change or update something. Thanks. AJ
Check below for Google Videos:
Google AdWords or Bing Ads are paid marketing ads that show up on top of the browser search when you search for products or services using keywords (exp: seo escondido). It's one common way to get your business services/products out there and gain new clients. If you're a business owner and have a business website, you can create, manage and launch your own marketing ads on Google, Bing Yahoo, YouTube, etc. Common terms in search engine marketing (SEM), which is also called paid search and pay-per-click advertising (PPC). Pricing per day starts at $5.
Audience: The group of potential customers that you care about most and try to reach with your SEM ads.
Bid: Like an auction, this is the amount you’re willing to be charged for a click on your ad. It is usually a “not to exceed” amount, so the cost may actually be quite less than your bid.
Click: The action a potential customer takes when selecting a link in your ad, via a mouse-click or touchscreen, for example. The clicked link may take the person to your website, to an app store page, trigger a telephone call from a mobile device or show directions to your location.
Click-through rate (CTR): The percentage of people who clicked an ad that was presented in search results. Measuring CTR is a common indication of how well ads or keywords are performing.
Conversion: A desired action that a person takes as a result of clicking your ad. Conversions are most commonly defined as completing a purchase, registering for an event, making a phone call, visiting a store and subscribing to a newsletter.
Cost: In pay-per-click advertising, this is the amount an advertiser pays for their ads that were clicked. You control costs by setting budget limits and improving the targeting of your ads.
Cost per acquisition (CPA): A calculation of total cost spent divided by the number of conversions the advertiser received, such as the number of new customers or purchases occurred.
Cost per click (CPC): The price an advertiser pays for a click on an ad from a potential customer. Advertisers watch this number closely as they evaluate the effectiveness of their ads.
Impressions: In PPC advertising, the number of times an ad appears as a result of a search on a search engine.
Keyword: Words or phrases that ad campaigns are based upon. You choose them depending on what you feel potential customers are looking for when searching with those words or phrases. The campaign keywords are what trigger the ad to display.
Landing page: The page on your website where searchers arrive after clicking on your ad.
Optimization: The process of enhancing an ad’s performance by adjusting aspects of the campaign. A few examples of optimizing might include modifying bids, changing keywords and adding targeting.
Pay per click (PPC): Also known as pay-per-click advertising, this term is synonymous with SEM and paid search. It describes the billing method for this kind of advertising.
Search engine marketing (SEM): The process of advertising on search engines, which involves bidding on keywords to make your ads appear on the first page of search results. Also known as PPC, paid search and search advertising.
Search engine optimization (SEO): Tactics and strategies used to improve a Web page’s position in the non-paid, “organic” area of the search engine results page.
Targeting: A way for advertisers to narrow the focus of their SEM campaigns to a subset of possible audiences. Targeting works like a set of filters to make your ad appear based on geography, time, age, gender or device.
URL: This is more commonly known as a website address, like www.rollomax.com. The acronym stands for Uniform Resource Locator.
Source: Bing Ads Glossary
When in SEO doubt, I check with Google Webmasters on the latest search engine optimization news and updates. Google is the most popular search engine in the world and Google Webmasters is their source for numerous helpful guides on all things internet related, especially Google products. Studying and learning these free Google Webmaster resources can make you a digital marketing expert.
Here are two free Google Webmaster Resources, that I love.
1) Google's The Digital Garage offers free courses on everything from search to social media, to help you grow your business or career. (Click on the image above to open Google's The Digital Garage)
2) Google Search Engine Optimization Starter Guide, a free 32-page PDF guide from Google Webmasters on safe digital marketing practices for website promotion. It's a step by step guide, that's easy to follow on what to do and what not to do. Check it out below.
Additional free Google Webmaster resources can be found here: Google Webmaster Resources
SEO Impact: Most of my digital marketing is done to appear on Google's search engine. Google Webmaster Resources provide a free digital learning platform on their products including marketing, Google Apps, certification, web research and other fun stuff. So, why not go straight to the source, Google Webmaster Resources, for any related Google products and services learning. Please note; that these helpful guides apply only to Google's search engine and other Google products. Click on the image below to download a free, 32-page PDF on Google's Search Engine Optimization Starter Guide.
If you need a PDF Reader you can download a free program here: Adobe Reader
Checking any website's source code is free and easy. It's great way to check for meta tags, title, headings and other useful information. According to Wikipedia, source code is a text listing of commends to be compiled or assembled into an executable computer program. Not to be confused with the movie, Source Code, starting Jake Gyllenhaal.
How to check any website's source code in 3 easy steps:
1) In your browser; Google or Bing any website you would want to see their source code.
2) From the search results or by opening the website; right click to "Inspect" or if on-site right click to select "View source code".
3) Source code is now open. You can check for many things here; title, meta tags, Google site verification, background colors, HTML comments, Google+ verification, Bing verification, how many lines of HTML code site has, and last but not least which type of website builder is being used.
SEO Impact: Checking source code is a free and easy way to check for basic site build, checking for basic On-Page SEO, checking title, checking meta tags, seeing any site's verification and a general site layout in a text form. You can also copy and paste the source code into Notepad++ (or another HTML editor) for editing purposes.
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by Artem Alex Journist